Key Considerations Before Starting a Vet Practice
Beginning veterinary practices come with complexities that many other entrepreneurs don't face. To successfully open a vet clinic, you'll need experienced staff with specific qualifications, as well as specialized equipment, technology and licensing.
If you're looking to make the leap and open your own clinic, here are some considerations for starting a vet practice to help set you on the right path.
Develop a solid business plan
One of the first things you'll need is a sound, strategic plan. This should outline your vision for the practice, including market and competitive research, how much staff you'll need and your target market. It should also specify your pricing structure, projected costs, revenue and financing strategy.
This plan will serve as the foundation for your business, so it's best to create this document once you begin to think about starting a vet practice.
Location, location, location
There are several factors to consider when choosing the right location for your vet practice. You may want to lease or buy a space in an area that has a lot of foot traffic. However, this could come with higher real estate costs, which could affect your margins.
On the other hand, you may want to open your practice in a more affordable suburban area that's filled with families who likely have pets. Most people in these locations drive rather than walk, so you'll likely want a space that's off a main road but still highly visible and accessible, with plenty of parking.
Before you decide, carefully research the local community, its demographics, competing businesses that could affect your sales and neighboring businesses that may help you attract more customers. For example, if there's a major pet store a few doors down or a large retailer nearby, this could be a sign that the location is a good fit.
Keep in line with licensing and regulations
Once you choose a location, research options in the area for an existing space that's set up for a vet clinic or a similar practice—you may be able to lease it out and modify it for your needs. If you're building out a new space, you'll need to get all the necessary permits from your city to begin construction. Work with an architect beforehand to come up with a plan for the build-out. Apply for permits as soon as possible because the approval process may take several months.
As a veterinarian, you must also meet all your state's licensing requirements. For example, you'll need a license from the Drug Enforcement Administration to administer medications and other controlled substances to the animals you'll treat. These licenses will come with application fees and possibly annual renewal fees. Make sure you budget for them as part of your ongoing operating costs.
Hire the right staff
Although you have expertise in veterinary care, you'll need to round out your team and recruit people who have skills and experience running other areas of the business. You'll need an office manager and other administrative staff, as well as veterinary assistants and technicians.
When you've found the right full-time staff members, it's also a good idea to invest in your staff's vet school costs to foster employee retention and bolster your reputation as an ideal employer.
Think about how many full-time staff members you'll need and whether you can outsource certain tasks. For example, you may not need a full-time cleaning crew, electrician or marketing team. Instead, you can hire these professionals on a case-by-case basis or pay a monthly fee to an outside company for cleaning services.
Invest in technology and equipment
Outside of staffing, equipment and technology are among the largest expenses for vet clinics. You'll need lab, kennel and surgical equipment, as well as diagnostic technology.
You'll also need to cover the necessary veterinary software. The American Veterinary Medical Association suggests several additional technologies designed to provide high-quality patient care. These technologies include practice information management systems, video conferencing for telemedicine consults, online scheduling software, third-party online pharmacies, social media and marketing, AI integration for routine tasks and diagnoses, 3D printers and digital radiography.
If you can't pay for these items out of pocket, you can look into getting a veterinary loan to finance new or leased equipment. You can also work with vendors to create a monthly installment payment to plan for any technology investments.
The bottom line
Starting a vet practice is a brave endeavor. With a solid plan and proper planning, you can set yourself up for success and build a practice with a reputation for delivering great veterinary care.